Creative Strategist

// Brand & Communication Consultant // Copywriter

Freelancer

(Remote) 𖡡 Milano — Cinque Terre

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Agenda Availabilities: August, September 2025

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BOOK A CALL

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it’s great to meet you

Ciao there —— I'm Erica and I'm a purpose-driven Creative Strategist.

Endlessly curious and people-first, I operate at the intersection of branding, creativity, and positive change.

**I work with **conscious organizations and purpose-led & sustainable brands to match strategy and meaning into their communication.


// areas of expertise

Brand & Communication Strategy, Consumer & Cultural Insights, Strategy & Copywriting for Integrated Campaigns (OOH, Meta, Youtube, Spotify and more), Editorial Writing


// toolkit

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Strategy isn’t just for big companies or agencies, it’s a key tool for guiding any kind of action. I focus on bold, insight-led strategies that drive engagement and meaningful impact

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Creative concepts from data, with human side in mind. Brand’s identity and objectives, always in step with socio-cultural insights and current trends

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What we say shapes our reality. Right words and storytelling that resonate with your intentions and values


Creative Playground

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Projects highlights