Creative Strategist + Copywriter

Freelancer (Remote) 𖡡 Milano — Cinque Terre

🔗

Hi, I'm Erica and I'm happy that you found the way to my digital creative garden.

I'm a purpose-driven Creative Strategist passionate about creating meaningful connections between people and brands. I focus on bold, insight-led strategies that drive engagement and meaningful impact. Endlessly curious and people-first, I work at the intersection of branding, creativity, and positive change.

I've been working in communications for 10+ years, many of these spent in a corporate context, and today I'm a freelancer to get closer to the ideas that excite me.

I had the pleasure to work with:

Uber & Uber Eats, Condé Nast Italia, Meze Audio, Dyson, L’Oréal Group, MoleCola and many more

Drop me a line at:

<aside>

<aside> [email protected]

</aside>

</aside>

SERVICES

<aside>

Trend & Insights research / Creative Strategy / ADV Campaigns (OOH, Meta, YT, Spotify etc.) / Online & Offline Comms / Digital Strategy beyond Social Media / Newsletter / Editorial Writing / Workshops /

</aside>

CREATIVE STRATEGY

Between data and research to understand the status quo and design possible evolution scenarios, through insights.

• Main responsibilities

**CONCEPT

Ideas with a twist at the intersection of strategy and creativity, defining creative concepts that start from data, but keep the human side in mind and reflect the brand’s identity and objectives, always in step with socio-cultural insights and current trends.**

COPYWRITING

Right words and storytelling that resonate with your intentions and values.

Creative Playground

Projects highlights